Bill Schroeder has worked in branding, identity, design and marketing for 20 years. He has led branding programs, built and managed creative teams for organizations, designed workshops on branding, visual presentations, corporate identity and data visualization, created identity systems and developed and led internal brand engagement workshops for some of the world’s premier organizations.
Today, Bill consults with clients across a range of categories, from law firms and services companies to news and media organizations. He also works with startups and non-for-profit groups.
A frequent lecturer, Bill has been a featured presenter on brand-related topics at conferences such as News Xchange, ALI Conferences and a number of corporate retreats and meetings. He has led seminars and lectured at Columbia University, NYU, Pratt Institute and Parsons School of Design. Bill also teaches in the graduate strategic communications program at Columbia University and has taught a number of strategic design and communications courses at Pratt Institute.
Bill received a Bachelor of Architecture degree from Virginia Tech and an MPS in Design Management from Pratt Institute.
Born in Okinawa and raised in Bangkok, Athens, Frankfurt, and the Washington, DC, area, Bill has a particular interest and a proven track record in building brands for global organizations.
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