Bill Schroeder has worked in brand development for 20 years. He has led branding programs, built and managed creative teams for organizations, designed workshops on brand strategy, corporate identity and data visualization, and developed and led internal brand engagement workshops for some of the world’s premier organizations.
While Bill has worked with many different brands, including news organizations such as AP and BBC, and retail products such as Campbell’s Soup, IKEA, and Timberland, today his typical clients are professional service organizations including about 20 of the world’s largest law firms. Since these organizations’s brand promises are delivered by their people, rather than products, his focus is on brand-driven change and organizational transformation programs that are highly interactive and engaging.
A frequent lecturer, Bill has been a featured presenter on brand-related topics at conferences such as News Xchange, ALI Conferences and a number of corporate retreats and meetings. He has led seminars and lectured at Columbia University, NYU, Pratt Institute and Parsons School of Design. Bill also teaches in the graduate strategic communications program at Columbia University and has taught a number of strategic design and communications courses at Pratt Institute.
Bill received a Bachelor of Architecture degree from Virginia Tech and an MPS in Design Management from Pratt Institute.
Born in Okinawa and raised in Bangkok, Athens, Frankfurt, and the Washington, DC, area, Bill has a particular interest and a proven track record in building brands for global organizations.
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