Chris Collette is a strategist specializing in content, user experience, and digital program development.
With expertise in business strategy, technology, user-centered design, research, content, publishing, and brand, Chris helps clients create sustainable, scalable digital platforms and programs to help them achieve business and organizational goals. In both corporate and consulting roles, he’s led digital marketing and content strategy programs for leading corporations and organizations with a specific concentration in the B2B, professional and financial services, technology, and non-profit sectors.
In a career spanning more than 25 years in both digital and traditional media, Chris was practicing content strategy long before it had a name. A digital industry veteran, Chris brings a holistic approach to content strategy, one that considers content creation, distribution, and governance across digital, social, and traditional platforms. He works closely with clients to help them integrate content strategy into business operations, increase the effectiveness of the content they publish, and ultimately unlock that content’s value in connecting with customers and clients.
Chris served as the principal strategist for a variety of significant digital projects for organizations including Avaya, the College Board, Legg Mason, and Weil. For Weil, he oversaw the comprehensive redesign of the firm’s website, developing the integrated strategy and delivering a program solution that is among the first mobile-first responsive design experiences in the legal category.
Chris teaches courses in content strategy at Columbia University in its Master of Science in Strategic Communications program and at Pratt Institute in its School of Information. Previously, he taught strategic communications for 12 years at Pratt Institute in both its Design Management and Arts and Cultural Management master’s degree programs. He has delivered guest lectures, seminars, and webinars on content strategy and digital leadership at leading industry events and forums, as well as at other leading academic institutions including Columbia University, New York University, and the School of Visual Arts.
A graduate of Denison University, he earned advanced degrees in technical communications from the University of Cincinnati and in library and information science from Pratt Institute.
+1 646 325 7144