Clarity for
Armstrong Partners

A “brand in a box” for a startup in a hurry

Armstrong Partners, a Birmingham-based real estate agency startup, needed to build a brand from the ground up.

Using our Brand in a Box methodology, we worked with the founders of the company to develop a positioning, brand values, personality attributes, and brand essence around “sexcentricity,” the nexus between sexiness and eccentricity. This was true to the founders’ style and key to differentiating them in the up-and-coming urban loft areas of the city.

We then designed the firm’s logo and visual identity system, extending it to the website, advertising, signage, and other communications — all within two weeks of project initiation.

Logo, visual identity and stationery system
Logo, visual identity and stationery system