Our approach to Clarity includes three broad areas of focus:
The foundation for any successful project
Through interviews with your key stakeholders and clients, we gain insight into what makes your organization tick and what makes it stand out from the competition. We also identify current and potential issues that may hold you back.
We conduct comprehensive analyses of your key competitors’ brand messages, imagery and tone, digital programs and communications as a framework for positioning your brand or program.
We analyze your current brand touchpoints, messages, digital and analog communications and systems that drive audience engagement to unearth key opportunities.
We develop tailored research programs to gain client and customer insights, internal perspectives and marketplace opportunities.
The blueprint for all activities and initiatives
Grounded in research, we build a clear, relevant positioning strategy that provides a solid foundation for creative projects, marketing and communications, and even overall business strategy.
Because digital channels (especially mobile) play an increasingly primary role in an organization’s brand program, it’s important to envision and plan a flexible system that can grow and evolve over time.
A well-thought-out content strategy gives you a clear plan for creating, delivering, and governing content for websites, social media, intranets, blogs, and other digital channels.
Bringing it all to life, both internally and externally
Creative leadership that ensures design, writing and functionality are all aligned to advance your strategy is key to a truly successful brand identity, website or communication program.
Workshops and materials that explain the strategy behind the brand can help your people understand how to deliver on the brand in their day-to-day interactions with clients, potential clients, and each other.
Your content — for both digital and print — should not only deliver key messages that engage your target audiences. It should also have a distinct tone of voice that helps bring your brand strategy to life.
Bringing creative work in-house can often be a smart move, with long-term impact on quality control and cost-effectiveness. We can help you structure, build, and train a strong team of professionals who can handle day-to-day projects and ongoing digital management.
We run workshops on a variety of topics, from brand engagement to persuasive presentations, and are happy to build custom programs for your team.